We enjoy every opportunity to get together with our friends, our customers, our suppliers, well, everybody - which means we love going to Pittcon!
So, we recently invited some friends together for a quick photo
shoot (expect to see some really great photos at Pittcon) - and have our General Manager, Steven Miles, offer a video invitation for people to see us at Booth 1713 (that's coming soon, too).
Now, I don't think we've ever been seen as a company that takes itself too seriously, so we decided to show you a little "behind the scenes" look at the shoot that day (PLEASE NOTE: No HPLC Columns were damaged in the shooting of this video):
Karen Brinker and Leslie Allshouse graciously allowed us to join them recently as they led their University of Delaware
Clinical Physiological Chemistry II class through a drug testing procedure using Thin Layer Chromatography.
Unfortunately, our sound engineer was off his game that day - the background noise you hear in the video is blow driers being used to dry the TLC plates.
Many thanks to Karen and Leslie for letting us be a part of the class!
The Delaware Business Ledger's January issue features a
great article on Social Media in business, and includes references to Analtech, AstraZeneca, and DuPont:
It is already apparent that Delaware may be ahead of the curve, based on the widespread use of social networking tools, with large companies such as DuPont, ING Direct and AstraZeneca having a Twitter presence. State government is also on board with various agencies using Twitter.
Championing the initiative is Ken Grant... He now works as a marketing director for Analtech, based near Newark.
In 2008, he helped produce a short web-based movie for the company. Using a touch of comedy, it featured an actress playing Ana L'tech. It used humor to promote the company's Thin Layer Chromatography laboratory products to a worldwide audience. It earned Grant and Anltech a lot press coverage, locally, nationally and even overseas.
Click Here to read the complete article.
The fine folks at Cleanroom.net just posted a great feature about our work in Chromatography -
check it out here.
As the Bio and Pharma industries continue to explore the use of social media (blogs, facebook, twitter, etc.) we're seeing more articles being written about who is using it and how they are doing so.
Life Science Leader's December issue Cover Story is The Differing Views Of Using Social Media In Pharm
a by Cliff Mintz, here's a couple of excerpts:
Regardless of the social media application or platform technology that is used, “It’s all about communication and engaging others in an ongoing conversation or dialogue,” says Ken Grant, a social media enthusiast and director of sales and marketing of Analtech
...
The industry’s reluctance to engage in social media puzzles John Mack, a veteran pharmaceutical consultant, blogger, and social media enthusiast who publishes the influential Pharma Marketing News newsletter and the Pharma Marketing blog. “Social media has drastically changed the way people communicate over the Internet. It is a two-way dialog that makes discussions and the exchange of information available to masses of people who previously may not have had access,” he said. The industry needs to better understand its benefits and get into the game, Mack added. Analtech’s Grant asserts that life sciences companies have to come to terms with the fact that conversations about them are already taking place online whether or not they are aware of them. “Companies should understand that they must monitor social media channels to better understand what their customers and stakeholders are saying and what they need or want,” he said.
One pharmaceutical company that understands this is Wilmington, DE-based AstraZeneca, which several years ago opened a couple of branded video channels on YouTube and more recently joined Twitter. Earl Whipple, AstraZenecaUS senior director of business and digital media communications, said, “Before we launched our @AstraZenecaUS Twitter account, our company was already the subject of numerous tweets, so it only made sense to join the conversation. We not only want to be part of conversations about AstraZeneca and important health topics, but we also want to listen to what people are saying about the company and the industry.”
Click Here to read the complete article.
The new Color HPLC Columns continue to draw attention here at the Eastern Analytical Symposium.
Besides the practical aspect of knowing which packing material you have inside a column based on the color outside, our HPLC columns utilize proprietary bonding technologies from Separation Methods Technologies that result in bonded phase coverage approaching 100%.
Dr. David Fatunmbi of SMT is the person responsible for this exciting development and has spent some time answering questions from visitors to our booth and helping people out with their HPLC issues.
One of the great things about the Eastern Analytical Symposium is the number of high school and college students who are bro
ught here to learn more about analytical chemistry.
Our General Manager, Steven Miles, is an excellent teacher and enjoys engaging students with examples of chromatography from the basics of Thin Layer Chromatography to the latest advances in HPLC.
We are having a great time at the Eastern Analytical Symposium (EAS) in Somerset, New Jersey.
We've met with doctors, distributors, students, lab managers, professors, and many more who want to see what we can do in the field of chromatography.
EAS holds a special place for us, it was at last year's show when Micky got the idea to add color to our HPLC columns, making them not only memorable, but much more practical - it's so much easier to tell what's on the inside of the column when the outside is color-coded.
If you are attending EAS, please stop by Booth #524, and whether you can make it or not, be sure to check out the live updates from our Twitter Feed @iChromatography.
Every year at this time, we look forward to attending EAS - 
the Eastern Analytical Symposium & Exposition in Somerset, New Jersey.
If you're attending EAS this year, please stop by Booth #524 and say "Hi" (oh yea, and check out our color HPLC columns).
Click Here for more information about EAS.
Click Here to see more from our visit last year.
The new issue of LCGC's "The Column" features a great 
cover story on Thin Layer Chromatography. The article, written by Analtech Technical Director Ned Dugan, explores the many ways TLC is being used.
The article focuses on some key examples:
- Fighting the Scourge of Counterfeit Medications
- Protecting Infants from Patulin Contamination
- Identifying a new nucleotide in human DNA
- Identifying the H1N1 Virus
- Use in Forensic Science
Click Here to see the entire issue.