The Delaware Business Ledger's January issue features a
great article on Social Media in business, and includes references to Analtech, AstraZeneca, and DuPont:
It is already apparent that Delaware may be ahead of the curve, based on the widespread use of social networking tools, with large companies such as DuPont, ING Direct and AstraZeneca having a Twitter presence. State government is also on board with various agencies using Twitter.
Championing the initiative is Ken Grant... He now works as a marketing director for Analtech, based near Newark.
In 2008, he helped produce a short web-based movie for the company. Using a touch of comedy, it featured an actress playing Ana L'tech. It used humor to promote the company's Thin Layer Chromatography laboratory products to a worldwide audience. It earned Grant and Anltech a lot press coverage, locally, nationally and even overseas.
Click Here to read the complete article.